Latest Articles


Are You Committing Random Acts of Marketing and Sales?

Last updated: 01/26/2020

How would you describe your current marketing and sales motion? Do you have a finely tuned, highly repeatable, highly predictable model for generating demand and closing...

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Brand advertising is broken. Here’s why.

Last updated: 01/25/2020

It’s one of the most famous quotes in advertising history. Over a hundred years ago, department store mogul John Wanamaker stated: “Half the money I spend on advertising is...

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Here’s What Marketers Can Learn From LinkedIn's Top 10 Business Pages

Last updated: 01/25/2020

LinkedIn has become the world’s leading social media platform for businesses and corporate entities. Used for networking, communication, and, most important, marketing, it’s...

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How Our Social Media Management Tool Continued Evolving in 2019 [Infographic]

Last updated: 01/25/2020

Social media platforms are continually evolving … so shouldn’t the tool you use to manage them do the same? We believe so, and we work hard to keep our tool growing and...

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15 Top Digital Marketing & Branding Trends for 2020 [Podcast]

Last updated: 01/25/2020

What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing...

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6 Negative Reviews That Affect Your Event's Reputation -- And How To Prevent Them

Last updated: 01/25/2020

Running a successful event means keeping an eye on your online and offline reputation. So it's important to address negative reviews before they hit today's multiple...

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Social media demographics to inform your brand’s strategy in 2020

Last updated: 01/24/2020

YouTube demographics Why does demographic data matter? Let’s say you are feeling pretty good about your current social media marketing strategy and you’re looking to explore...

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Brand safety, trademark infringement, marketing budgets: 5 killer stats to start your week

Last updated: 01/24/2020

We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends. More than three-quarters (77%) of brands say brand safety...

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Strategies to refine Instagram marketing for ecommerce - ClickZ

Last updated: 01/24/2020

With over one billion monthly active users, Instagram is a great place to find potential customers. In fact, more than 25 million businesses from across the world use Instagram...

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5 Digital Marketing Strategies for Hotels to Win Direct Bookings in 2020 | By Pedro Colaco – Hospitality Net

Last updated: 01/24/2020

5 Digital Marketing Strategies for Hotels to Win Direct Bookings in 2020 By Pedro Colaco , CEO at GuestCentric Systems share this article 1 min Comments GuestCentric With the...

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