Latest Articles


Getting Started with B2B Influencer Marketing? 5 Things You Should Know

Last updated: 11/17/2019

According to the World Federation of Advertisers, 65% of multinational brands will increase their influencer marketing spending in the next 12 months. Mediakix reports that...

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How to Increase Seller Effectiveness and Improve Buyer Engagement

Last updated: 11/16/2019

If you can’t effectively and consistently engage potential customers, your deals stall and you miss revenue goals. Of course, achieving high buyer engagement rates is easier...

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4 Giveaway Ideas to Improve Customer Loyalty

Last updated: 11/16/2019

Are you looking for a way to improve customer loyalty this holiday season? Business owners work hard every year to keep consumers committed to their brand when there are many...

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How to Display Your Logo on Promotional Products | ePromos

Last updated: 11/16/2019

Choosing the perfect promotional product isn’t easy, but we’ve got good news: it just so happens to be our specialty. A good promotional product should resonate with your brand;...

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How Facial Analysis Personalizes Events

Last updated: 11/16/2019

This is a sponsored post by Zenus. More information about Event Manager Blog’s sponsored posts. Over the years, event analytics have proven to be essential for event organizers...

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Open or Assigned Seating: Which Is Better for Any Event Type?

Last updated: 11/16/2019

It’s a key question for every event—open or assigned seating for guests? Do you let your guests choose where they would like to sit for the product rollout or the gala dinner?...

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Brands Can Avoid Ad Fraud by Understanding Its Ever-Changing Nature

Last updated: 11/15/2019

It’s been several years since brands and agencies were made aware of the size of digital advertising’s fraud issue. Despite increased scrutiny from ad buyers and efforts across...

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4 Benefits of Hiring an Event Technologist and How to Find One

Last updated: 11/15/2019

This is a sponsored post fromCvent. More information about Event Manager Blog’s sponsored posts. Event technology has given event planners more opportunities and more to...

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Marketing 2030: 7 Laws for Content Marketing Success

Last updated: 11/15/2019

General Success Tips / Content Marketing World / Idea generation / Productivity / Speaker Advice Marketing 2030: 7 Laws for Content Marketing Success This article is based on...

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3 Technologies You Can Use to Re-Skill Your Employees

Last updated: 11/15/2019

In this day and age, tech is developing at the speed of light. Keep up by learning to re-skill your teams with these three processes. The following excerpt is from Caroline...

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