Latest Articles


3 Digital Advertising Trends That Are Changing The Landscape In 2020

Last updated: 02/28/2020

New trends in digital advertising keep unfolding. With never-ending progress in formats, resolutions, mediums, and channels, you may wonder, “how do I catch up with all of...

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5 Best Social Media Tools to Grow Your Audience

Last updated: 02/28/2020

In the world of the internet, technological influence enhances more than ever before. Social media will help you expand your brand awareness and strong online visibility...

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Top 15 Digital Marketing Strategies for 2020

Last updated: 02/28/2020

5 Best Practices for Successful B2B Marketing Automation 1 year ago Digital marketing strategies have changed drastically in the last decade. Marketers have shelved questionable...

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How Some Global Brands Are Addressing Brand Safety Concerns

Last updated: 02/28/2020

For marketers, the brand is the most sacred asset. We have to build it, and we have to protect it. But brands today are under threat. In recent years, relying on online social...

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The Most Important Thing to Know About Branding | Rising Above The Noise

Last updated: 02/28/2020

Not all facts are equally important. That’s why any business, any product, any service, and any organization needs the most important thing to know about branding. Whether...

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The Dos and Don'ts of Influencer Marketing Campaigns - The Social Media Hat

Last updated: 02/27/2020

On average, the earned media value on every dollar spent on influencer marketing is about $5.20.  Clearly, social media influencers can play first fiddle in brands’ online...

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4 Time-Wasting Tasks That Can Be Easily Automated

Last updated: 02/27/2020

In his book, Shaping the Dream, Israelmore Ayivor says, “They say ‘time is money.’” But, I want to say, ‘time makes money.’ This means time is greater than money. There’s no...

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5 Big Marketing Lessons | What I’ve Learned in 23 Years of Marketing

Last updated: 02/27/2020

I moved into marketing in May 1997 to become a product marketing manager at Microsoft. I didn’t have any formal marketing training, but I did have in-depth knowledge of the...

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How to Layer Audiences & Keywords to Uncover Cheaper Clicks

Last updated: 02/27/2020

How to Layer Audiences & Keywords to Uncover Cheaper Clicks Paid Search Marketing There are more advertisers using PPC platforms than ever before, which can drive up costs per...

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Impact Of Digital Marketing Techniques On Startup Growth

Last updated: 02/27/2020

An effective and renowned digital marketing agency would provide extra mileage to the startup business ideas to new businesses or enterprises .  Such online marketing strategies...

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