Articles about advertising


Here's Why Influencers Are Focused on Being Advocates

Last updated: 01/27/2020

In 2020, we will see a fundamental shift in how people think about the world. This is due to the growing pressure of issues threatening human existence: climate change, space...

Read full article


9 Tips for Advertising Your Business to Hit Your 2020 Goals

Last updated: 01/23/2020

Figuring out where you should spend your advertising dollars is never an easy task. There are times when you seem to throw money at marketing, and nothing sticks. While online...

Read full article


The digitalisation of outdoor advertising

Last updated: 01/22/2020

2019 was the year when the marcomms industry awoke to the power of big data and algorithm. Whether it is data collecting or using data for more intelligent targeting, one thing...

Read full article


5 Reasons You Need Email Marketing For Your Success

Last updated: 01/21/2020

Do you have a blog or website that you just started? Are you a bit lost on how to keep your readers? Maybe you have products that you want to sell or affiliates you want to tell...

Read full article


These 5 Trends Defined Retail in 2019

Last updated: 12/29/2019

The way we shop changed radically in 2019. It was the year two-day shipping became slow, BOPIS somehow seemed less ridiculous—perhaps because we’ve heard it so much by now—and...

Read full article


How to Recalibrate Programmatic in 2020 With Renewed Purpose

Last updated: 12/29/2019

When the concept of programmatic advertising was emerging in 2007, there were high hopes for its transformative power in advertising. Now, after years of development, the...

Read full article


Digital Ad Sales Increase, but Show Signs of Leveling Off

Last updated: 12/12/2019

For the first time, digital ad sales will account for more than half of global ad sales at $306 billion, according to a new Magna report forecasting ad spend. While digital ad...

Read full article


3 Logo Design Trends We Can Expect In 2020

Last updated: 12/09/2019

As we turn the corner into a new decade, marketers and brand builders are poised to enter a new era of design. Building on current styles and taking totally fresh artistic...

Read full article


Facebook Hopes to Rebuild Trust With Its Rebrand

Last updated: 11/21/2019

Facebook recently unveiled a new corporate logo and brand identity, adding another item to a list of questionable decisions made by the company as of late. As was generally the...

Read full article


How to Perform a SWOT Analysis for Better Customer Service

Last updated: 11/12/2019

Before you learn how to perform a SWOT analysis, it is important to understand not only what it is, but also how it can positively impact customer service. A SWOT analysis can...

Read full article