Articles about advertising


3 Reasons Why I’m Confident That Media Still Has a Promising Future

Last updated: 08/16/2019

The media landscape is evolving at breakneck speed, and the changes and challenges are real. We’ve all seen the stats. Primetime TV viewing among 18- to 49-year-olds is down,...

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5 Clever Goal-Focused Facebook Campaign Ideas | Simply Measured

Last updated: 08/12/2019

There are an infinite number of social media goals: increased brand awareness, a bigger, more competitive social media community, getting more prospects into the consideration...

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Twitter Patched Up 2 Issues Affecting Its Users’ Ad Settings

Last updated: 08/10/2019

Twitter discovered and fixed issues with users’ ad settings choices that first surfaced in May 2018, which may have shared some user data with third-party advertising and...

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How Your Marketing Reflects on Your Company - Yes Really! - Digital Leadership Associates

Last updated: 08/06/2019

Today I’m with customers in London, so I was up and getting ready. My partner is on business in Ireland so I usually I have to make as little noise as possible. As she was away,...

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3 Ways We Can Shake Up Traditional Approaches to Marketing

Last updated: 08/05/2019

New York, like our industry, has an energy to it. Immersive, motivating, often magical. It is hard not to marvel at its creativity, its championing of cause, it’s continued...

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The 5 Truths Needed to Create a Sustainable Brand

Last updated: 08/03/2019

The mad scramble to make brands more sustainable is in full swing. And while companies are right to tackle this issue, the truth is that quite a few of them are still getting it...

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How Social Media Has Influenced Online Trading - Social Media Explorer

Last updated: 07/31/2019

Online trading, be it forex, stocks or crypto, has changed dramatically over the last decade or so. The advancement of the internet, the relaxation of regulations and the...

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How retailers can avoid the 9 biggest pitfalls of Facebook advertising - Marketing Land

Last updated: 07/18/2019

Get the most important digital marketing news each day. Sign up for our NEW daily brief. Note: By submitting this form, you agree to Third Door Media's terms. We respect your...

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Unknown Trackers Still Run Rampant on a Wide Range of Websites

Last updated: 07/15/2019

The rallying cry for transparency in ad tech has been intensifying across the industry, but it looks like the programmatic stacks deployed by many publishers are more opaque...

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Is Paid Search Advertising Right For Your Business?

Last updated: 07/12/2019

Search engine optimization (SEO) is one of the best ways to bump-up your brand awareness for apparent reasons. That’s not just a statement, it’s a fact. About93 percent of...

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