Do you have a blog or website that you just started? Are you a bit lost on how to keep your readers? Maybe you have products that you want to sell or affiliates you want to tell others about. How do you do that other than writing posts about them? Email marketing is the best tool to have in your toolbox. Email marketing allows you a personal connection with your readers. It is the best way to build a relationship with them and share additional information. When someone signs up for your email list they are opening a door for you to connect with them. Here are 5 reasons you need to be working on your email list and the easiest email marketing company to use.
The simplest definition is that it is a tool that uses email to grow and promote your business. As I mentioned above it is a way to develop relationships with your readers. Using email to build trust between your readers and yourself is the backbone of email marketing. It has been around since the birth of the internet and is much like snail mail but so much more efficient. This form of marketing is far more economical and better for the planet.
There really are way too many reasons to list here. Also, there are really no cons to email marketing. So here are the top 5 reasons you should be using email marketing for your business. 1. Cost – The Cheapest form of marketing, there is no way to argue it isn’t. Whether you take care of it yourself or go through an email marketing agency like constant contact, marketing to hundreds of consumers via email is going to cost you a pittance of what other channels of advertising will. 2. Successful – Email marketing has been around a long time and it has proven successful. There is no other media platform that users check daily like they do their emails. Studies have proven that email has an ROI (return on investment) of 4400%. There are no other platforms that give you that much return. 3. Measurable and Flexible – With the current analytic software available today it’s couldn’t be easy to track responses to your emails. These reports help you work out what parts of your campaign are working and what parts aren’t. With that kind of knowledge, you can react instantly to change your campaign strategy for more success.
4. They Chose You – When people sign up for your email list they are giving you permission to email them. It is not spam and that is something you never want to do! They have chosen to get an email from you and really want to see your promotions. 5. Reach your Full Audience – This marketing tool allows you to reach your full audience. With just one email you get your products or services in front of every person who wants to hear more. In one step you can reach 1000’s of people. No other platform gives you that reach.
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