Articles about branding


Why brands constantly email to ask how you feel about them

Last updated: 08/18/2019

Brands send emails. Brands send, by some estimates, more than half of all the emails that are sent worldwide. The cashier at Urban Outfitters recently asked me for my email...

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What You Need To Know About Brand Storytelling

Last updated: 08/17/2019

Have you ever asked yourself “What is brand storytelling?” or “Why is brand storytelling important?” ???? If so, this post is for you! We got the scoop from Ekaterina Walter and...

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How to Develop Your Company's Brand Voice With Social Media

Last updated: 08/16/2019

Anything your organization does — whether online, at events, or even internally — THAT is where you are displaying the brand voice. I don’t need to tell you how important your...

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3 Ways To Use Data For A More Humanized Brand Experience

Last updated: 08/13/2019

When thinking of data and the broader customer experience, we often think of a very impersonal set of numbers and figures. However, branded data that is analyzed through...

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Six Signs Your Brand Needs A Makeover - Be unforgettable.

Last updated: 08/13/2019

Six Signs Your Brand Needs A Makeover November 9, 2015 2 Comments Your consulting or advisory business is tooling along, but falls far short of the big platform performance...

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Three Ways To Drive Effective Brand Engagement With Influencer Marketing Strategies

Last updated: 08/09/2019

As a business leader, I am constantly looking for new strategies and cutting-edge methodologies and resources to help expand my own knowledge of driving effective take-to-market...

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Creating, Managing and Promoting your own Career Brand

Last updated: 08/07/2019

We come across Marketing advertisements demanding our attention all day, have we considered how we market ourselves to our colleagues, employers and people in our network? Have...

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How Outdoor Slipper Brand Birdies Raised $10 Million In Funding

Last updated: 08/03/2019

One of the keys to launching a successful brand is identifying the white space in an industry and creating the solution to a problem. In the case of Birdies, the slippers...

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Experience Design: The Next Evolution Of Brand Development - Brand Quarterly

Last updated: 07/29/2019

Online expressions are influencing impressions.  This is setting the stage for shared experiences to collectively shape how people view your brand, outside of how you define...

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Branding and Design Are Inseparable: The Why, The How, and Two Examples

Last updated: 07/28/2019

All businesses face a dilemma. They must stand out from their competition, interact with customers, and create unique, desirable products (or services). And, more important,...

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