Articles about branding


Six key content performance aspects that Google Analytics can't measure

Last updated: 12/07/2019

Google Analytics (GA) is one of the most popular traffic analytics tools for websites, but it can have serious drawbacks for anyone looking to measure content performance. The...

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3 Things That Keep You From Creating an Exceptional Brand and How to Overcome Them

Last updated: 12/07/2019

Competition is tight and you’re not sure where to start. It feels like you’ll never be able to charge more for your products and services. If winning the hearts of your...

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Everything You Need to Know About Instagram Hashtags

Last updated: 12/06/2019

Complete Guide for How to Use Instagram Hashtags Like a Boss While Instagram hashtags look cool and are fun to come up with, they also serve a very important purpose! With...

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LinkedIn Branding and Sales Tips For Beginners

Last updated: 12/02/2019

Today, most businesses are on LinkedIn, probably including your company. But with your current efforts, are you even generating leads and converting it into sales?  Your...

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6 Reasons Why Content Marketing Should Be at the Core of Your Brand

Last updated: 12/01/2019

So you’re building a brand! Congratulations! You’ve got your website up and running, social media profiles all set up and now it’s time for those sales to start rolling in!...

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What Brands Need to Learn About Cancel Culture

Last updated: 11/29/2019

Nothing in common? Think again. It’s not their charm and wit or a social following over 1 million or their unwitting ability to turn heads when you pass them in public. They’ve...

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5 Social Media Strategies to Build Your Personal Brand

Last updated: 11/28/2019

Here are just 5 of many social media strategies that you can use to build your personal brand. These 5 were chosen for this list because they will get you off to a running...

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Why Facebook is Expanding Its Brand Safety Controls for Advertisers

Last updated: 11/25/2019

We are excited to announce the first round of leaders who will bring our 2020 theme HUMAN.X to life at our global conference in New York on May 5-7. According to recent...

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Find the Right Segmentation Strategy for Your Brand

Last updated: 11/23/2019

Let’s imagine, for example, that you’re selling a soft drink. The category typically has two types of buyers: passionate and infrequent. Either you drink soft drinks every day...

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Facebook Reveals Several Brand Safety Updates

Last updated: 11/23/2019

Facebook detailed a host of updates Wednesday related to its three-pronged approach to brand safety: creating a safe and welcoming community; maintaining a high-quality...

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