Articles about branding


Here is How You Create the Perfect Cross-Channel Content Strategy

Last updated: 03/12/2020

Here is How You Create the Perfect Cross-Channel Content Strategy Twitter Facebook LinkedIn Flipboard 0 One of my favorite content marketing strategies is creating one long-form...

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How Brands Can Maximize ROI With Content Personalization

Last updated: 03/12/2020

Are you personalizing the content you create for your specific audience? If not, you could be missing out on a golden opportunity to maximize ROI. In Evergage’s 2019 Trends in...

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7 Ways to Write More Like-able Social Media Copy

Last updated: 03/11/2020

So your company decided that it’s about time to start engaging with an audience on social media. That probably means you’re going to run some social advertising (Facebook Ads,...

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What is reactive marketing? And which brands do it well? – Econsultancy

Last updated: 03/07/2020

As social media has gone from strength to strength, brands are using reactive marketing as a way of engaging with their audience on the spur of the moment, often with successful...

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How to Succeed with Personal Branding on LinkedIn

Last updated: 02/29/2020

LinkedIn has all the features needed for personal branding. From its resume-like feel to its in-house publishing platform, you’ll find everything to make your brand shine. But...

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First Impressions: The Impact of Visuals on Your Brand

Last updated: 02/29/2020

The truth is, we live in a visual world. There are aesthetic indicators that influence our feelings about things we interact with, often without us even realizing it. A pleasing...

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How Some Global Brands Are Addressing Brand Safety Concerns

Last updated: 02/28/2020

For marketers, the brand is the most sacred asset. We have to build it, and we have to protect it. But brands today are under threat. In recent years, relying on online social...

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The Most Important Thing to Know About Branding | Rising Above The Noise

Last updated: 02/28/2020

Not all facts are equally important. That’s why any business, any product, any service, and any organization needs the most important thing to know about branding. Whether...

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The Brand Manager’s Search For Growth

Last updated: 02/25/2020

The history of marketing embraces a collection of stories about the death and displacement of once dominant brands. Some of these falls from grace unfold where preeminence is...

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8 Powerful Ways to Promote Your Product in Social Media - Altitude Branding

Last updated: 02/25/2020

Social media has become an innate part of everyday life for a lot of people all over the world. Not only is it a universal tool but it is also quite powerful. You can use social...

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