Articles about branding


How to Market Your Company Without Any Brand

Last updated: 10/12/2019

Somewhere in a small office or a garage, a 20-something prodigy develops a revolutionary product. This product captures the imagination of billions, changes the landscape of an...

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Identify Your Social Media Maturity & Advance Your Social Marketing - NetBase

Last updated: 10/11/2019

Every brand could stand to do better on social – and not just from a social marketing standpoint. Each company can be found somewhere on the social media maturity spectrum and...

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Are Employee Social Advocacy Programs at Direct Odds With Your Personal Brand?

Last updated: 10/08/2019

Employee social advocacy programs are having a moment. Come to think of it, they’ve been having a moment for a while now. Fact is, more companies are globbing on to this...

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How To Make Your Employer Brand Way More Appealing

Last updated: 10/08/2019

: It has ramifications far beyond attracting consumers. In fact, developing a strong brand can help woo and retain talent looking for the perfect work-life culture...

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Business Branding: Top 10 Things You Need to Create a Brand

Last updated: 10/05/2019

Smart business branding is critical today to stand out from the competition. You have to be distinct, or you’ll get lost in a sea of companies out there. What’s more, your...

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How to Create Branded Social Media Graphics That Will Make Followers Stop and Engage

Last updated: 10/03/2019

There are many kinds of content that can be shared on social media, from blog posts and case studies, to photographs of the products you sell. The general rule for sharing...

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Customer Worlds Are Becoming Connected—Is Your Brand Ready?

Last updated: 10/01/2019

The world’s leading brands understand the huge opportunities and inherent dangers of tomorrow’s super-connected customer worlds, which is why they’re working so hard today to...

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Why Is Brand Messaging So Important?

Last updated: 09/28/2019

When we work with a startup or even an existing brand to transform their digital marketing efforts, we always start with research. Part of that research is evaluating existing...

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5 Foundations to Build a Brand of Authority and Thought Leadership

Last updated: 09/25/2019

5 Foundations to Build a Brand of Authority and Thought Leadership What does it really mean to be a thought leader? Unfortunately too many digital and social marketers have a...

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What Is Channel Strategy? What Marketers Should Know

Last updated: 09/25/2019

Be honest. Do you know what your non-marketing colleagues do all day? Sure, you might have a general idea of what your co-workers in sales, finance, and HR do, at least...

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