Here are just 5 of many social media strategies that you can use to build your personal brand. These 5 were chosen for this list because they will get you off to a running start. Especially if you run things on your own, it can be difficult to maintain a whole bunch of marketing activities and still have time to do actual work. These 5 can bring you a lot of value for less time spent.
The first of these 5 vital social media strategies is simple – daily updates. All you need to do is post something every day. They can be stories and personal images on Facebook and Instagram, and a tip or quote on LinkedIn and Twitter.
The point is to make your presence known every day on every channel you use. It’s therefore best if you can use all the available avenues on these channels. For instance, add both a story and a post on Facebook with an image instead of just doing one of these. The more you do, the faster you build your personal brand.
When you post daily, you become more visible on all these channels. This makes it more likely that your target audience will see you. This is the first step to building a following. Daily posting also gives you the chance for your targets to get to know you. No one wants to interact with a faceless business entity – it’s cold and unattractive.
On top of text and images, you need to use video content. Video is a very powerful tool for engagement. Most people are visual and prefer to receive information this way because it’s easier to digest. Those who can’t spend focused time reading or watching also benefit from video. They can listen while doing other things and still absorb the information.
Set aside time to plan out your video content. Stay with the goal of building your personal brand, but without self-promotion. List out topics that showcase your expertise, but make providing value the focus of each episode.
Aim to record short clips (around 30-40 seconds long) that you can string together or post separately. Different video lengths work best for different channels, and this allows you to record just one version for all channels. Alternatively, you can record longer videos for YouTube or Facebook then re-record shorter versions or cut clips from them for other channels then direct them to the longer version if they want more.
If you’re not used to doing videos, do a few practice runs in front of the mirror or a group of friends to get feedback on your presentation. Remember that you are building your personal brand and allowing people to get to know you. You need to show your face, be personable, and project confidence. The same goes for all the other social media strategies.
Possibly the most important of all social media strategies is this: When you engage, it needs to provide value. You can’t just hang around different groups chiming in here and there for the sake of saying something. You don’t want to be tagged as a loafer, or worse, a nuisance or a spammer. What you do want is for your personal brand to be associated with genuine intelligence and skill.
The first step to contributing value is to be in the right groups. Search for and join Facebook communities within your area of expertise. Get involved in conversations on LinkedIn topics that you have substantial knowledge on. This is where you will be most appreciated and have the greatest impact. In turn, this will also allow you to focus on the connections that will bring you value in return.
Engagement is one thing, but all the social media strategies in the world will not bring you success without a solid network. You need to build industry connections to maximize your efforts. This is simply because you can only go so far on your own. With consistent efforts to network with others in your industry, you can reach their audiences, too.
Make it a point to reach out to 5 new people each day. Start by brainstorming areas where you can contribute something that’s missing and get something you need in return. Then look for people to connect with in these areas.
When you network, the people you talk to will already know that you have your own goals in mind. You don’t need to give them an elaborate sales pitch, and you really shouldn’t because it’s a huge turn-off. Sales talk makes you look unprofessional and needy. They want to collaborate with someone who can help them, not someone who seems desperate for their help. Propose a collaboration and share ideas. Through genuine dialogue, develop colleagues and partnerships that will build up your personal brand.
All these social media strategies build up to this final one – getting interviews. Your social media engagement will attract an interested following and your networking efforts will open up new audiences for you to tap into. It’s time to set up interview collaborations.
Within your network or through referrals, reach out to see if you can get interviews on podcasts and Facebook groups. You already know what these people do and what they consider valuable, so draw on that. Propose topics or ask for suggestions on what you can contribute from your expertise.
Everyone wants more exposure to build their brands, so it’s a great opportunity for cross-promotion. They will share these episodes on their channels, and you will do the same. You benefit from their audience, and vice-versa.
If you still don’t have enough time to get these strategies rolling, you might want to consider getting some help. Once you have the raw materials, you can have someone else do the actual compiling and posting for you. If you’re interested in outsourcing a few hours a week affordably, download our Guide to Hiring Online.