Articles about digital marketing


B2B Digital Marketing Trends in 2020

Last updated: 03/13/2020

The consumer market owes its continuous evolution to the adoption of new technologies, trends, and innovations, and the B2B market will also evolve. Both the B2B and the...

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Why an Audience Analysis Is Necessary to SEO

Last updated: 03/12/2020

A common search engine optimization (SEO) oversight is skipping the audience analysis. After all, isn’t a competitor analysis sufficient in keyword discovery? To answer this...

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12 Common Workplace Distractions and How You Can Stay Focused Anyway

Last updated: 03/11/2020

Distractions are inevitable, so you need a plan for all the common forms they take. Whether you’re working from home, your favorite coffee shop, or in a bustling office,...

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6 Ways to Boost Your Website Traffic with Long Tail Keywords

Last updated: 03/11/2020

Seeing success with your website is not always easy. Digital marketing trends change regularly, and businesses need to stay on top of which SEO tactics will prove the most...

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Four essential ecommerce site optimizations that drive sales

Last updated: 03/10/2020

The whole point of marketing is to deliver the right message to the right audience at the right time. But what about conversion optimization? How do you know which tool to use...

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What To Do When Your Marketing Event Is Canceled

Last updated: 03/10/2020

Marketing events are one of the best ways to connect with your prospects and close deals. Sometimes due to unforeseen circumstances, they are canceled. Unfortunately, things...

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Why You Should Work on Building Trust Instead of Traffic

Last updated: 03/09/2020

What is your most important SEO metric? If you’re like most businesses, you closely watch the traffic that comes to your site. It makes sense: the more traffic your website...

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5 Steps to More Inclusive Website Design

Last updated: 03/08/2020

Some key strategies to help you offer a more inclusive website design experience for people with dyslexia, vision, hearing and motor impairments. Google describes accessibility...

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4 Ways to Make Sure Your Employees Are Your Best Asset

Last updated: 03/06/2020

It’s never been easier to start a business, but translating effort into profit remains just as difficult as ever. Increasingly, companies are focusing on their people when it...

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4 digital marketing best practices for businesses

Last updated: 03/04/2020

Marketing strategies have changed over the years, shifting from traditional campaigns in print, broadcast, radio and television to the digital realm of mobile apps, emails and...

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