As digital marketing evolves, video marketing is taking over the Internet. Video accounts for nearly 80% of total Internet traffic, and that figure is increasing. In addition, 83% of marketers say it is growing in importance. Video is easy to digest and mobile friendly.
Almost no one reads the user manual today. At least 87% of consumers and business buyers prefer to watch a video about the product they want to buy, or just purchased and need to learn how to use.
That’s why more than 81% of businesses have put video at the forefront of their marketing strategy. And the percentage is predicted to keep increasing, since mobile video consumption is projected to double next year.
In 2020, the growth of digital marketing is predicted to increase even more steeply. Businesses are looking for the most effective ways to reach their customers, and video is an incredibly powerful tool to help them do that.
Video marketing not only helps build your brand, but also helps improve your bottom-line results. 85% of video marketers report that videos help their customers better understand their products, leading to increased sales.
Consequently, it’s no surprise that 99% of marketers plan to continue integrating video into their marketing strategy, and 88% of them say they will increase their budget for video marketing campaigns in the coming year.
As mobile Internet use continues to grow and attention spans continue to shrink, the importance of video marketing continues to increase. To maximize the returns on your investments in video marketing, it’s essential to understand the different types of marketing videos and make use of the best video marketing tools.
These video marketing statistics illustrate the significance of video marketing for your business, and why it’s crucial to incorporate video into your marketing strategy in 2020.
Andre Oentoro is the founder of Breadnbeyond, an award winning explainer video company. He helps business increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order). Connect with him on Twitter or LinkedIn.