Articles about online advertising

Brand Safety Is Not Synonymous With Quality | AdExchanger

Last updated: 07/23/2019

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy...

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Three Quick Steps to Support the Industry Ad Clean Up

Last updated: 07/06/2019

While the advertising industry is taking steps to combat ad fraud – reversing the tide and contributing to ad fraud’s decline – it’s still predicted to cost $16.4 billion...

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Five ways Google could be vulnerable to a Justice Department probe

Last updated: 06/27/2019

On Saturday, The Wall Street Journal reported that investigators from the Department of Justice will examine “Google’s business practices related to its search and other...

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Facebook Lets Publishers Decide Where to Place Ads

Last updated: 06/26/2019

Adotas talks with Rich Kahn, CEO, eZanga, about recent changes in Facebook’s ad placement policy. Q: Do you think that Facebook allowing their brand advertisers more control...

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How Snail Mail Can Boost Your Acquisition Marketing

Last updated: 06/24/2019

Tim Carr, the chief lifter atLIFT Agency, shares his insights on using direct mail in the digital age. For decades, direct mail was seen as a surefire way for brands to reach...

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How The New Salesforce CDP Could Consolidate Cloud Marketing | AdExchanger

Last updated: 06/23/2019

Salesforce has big plans for its recently released customer data platform (CDP), Customer 360. The world’s largest CRM and DMP provider is reimagining what enterprise customers...

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The future of search for brands is to be heard

Last updated: 06/19/2019

My two-fingered typing has improved over the decades. Of course, it’s had to speed up and adapt to different hardware for the always-on business world we operate in. But back in...

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Rakuten Marketing Launches

Last updated: 06/17/2019

With “fake news” still a scourge of the open web, most Brits (71%) now associate it with advertising, according to Rakuten Marketing, more so than their US (58%) and German...

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Why Digital Levels the Playing Field for Smaller Retailers to Grow

Last updated: 06/15/2019

In many ways, the growth of digital marketing has brought about additional challenges for businesses. Many years ago, you had to reach customers through adverts, with a limited...

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The Marketer’s Guide To Blockchain | AdExchanger

Last updated: 06/14/2019

Blockchain, an unmodifiable and unbreachable digital ledger, was conceived 10 years ago to support the cryptocurrency bitcoin. But it has since seeped into new categories,...

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