5 Reasons Why Using Video Brochures Means More Business for You
87% of online marketers are already using video content as a component of the marketing strategy. In fact, many companies are already choosing to make video brochures to help their products and services stand out.
After seeing a video, consumers are more likely to visit your website. They're also more likely to recall a video they've watched recently. As viewership increases, brand awareness and sales will, too.
Keep reading to discover why using video brochures means more business.
Once you start recognizing these benefits, you'll want to start rolling. Here are five ways video brochures can help your business in 2020.
1. Connect with Customers
People have short attention spans. We prefer content that's quick and easy to consume. With that in mind, more people are spending their time watching video content.
Using video brochures means you can snag your audience's attention and keep it. By producing videos, you're creating the content they want.
Make sure to use an eye-catching title and an intriguing description. Once they press play, your video can:
Tell a story
Inform your audience
For example, let's say you're releasing a new product. You can create a video brochure to tell customers about the product's many benefits. You can also use storytelling to keep them entertained.
Now you're connecting with customers and driving them toward your business.
2. Google Loves Videos
Posting a video brochure on your website will help you attract more website visitors. Google loves video content. Once you optimize your videos, you can start appearing at the top of search pages.
The higher you rank, the more brand awareness, trust, and credibility you'll build. Increasing your exposure will help people remember your business, which will help you build brand awareness.
Sound good? Learn about video brochures and boosting your brand to experience these benefits.
3. Go Mobile
Remember, people are constantly on the go. We tend to use our phones more often than our desktop computers. With that in mind, it's important to build a mobile marketing strategy.
Video brochures are a great way to appeal to your mobile audience. That way, you no longer have to worry about missing a chunk of your target audience.
4. Boost Sales
81% of people feel convinced to buy a product after watching a video.
By creating forging a connection with your customers, you can start increasing sales and conversions. Customers will rely on your videos for information. Providing that information will make you appear transparent and trustworthy.
Spending time and money on a video brochure will boost your sales and improve your ROI.
5. Build Trust
Brand trust is important if you want to drive sales. In time, you can turn that brand trust into loyalty. Then, you won't need to spend time or money retaining customers.
To build brand trust, you need to stop selling. Instead, focus on building that connection with your customers. Your video brochure can show them what you have to offer and how you can help solve their problems.
Get Rolling: 5 Reasons Video Brochures Means More Business
Ready to start rolling? Using video brochures means you can start building your business and boosting sales. Begin filming that brochure and get ahead of your competitors!
Explore the digital marketing section of the blog for more tips.