Articles about social media


5 Tips to Optimize Your Business Website, Increase Conversions and Make Money Online

Last updated: 02/23/2020

It's where marketing efforts converge, so to make money online, you need to make sure your website is in order. As a small business, your website is the single most important...

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9 Employee Education Resources Every Entrepreneur Should Know

Last updated: 02/21/2020

And why the professional development of your employees is an investment worth making. “Train people well enough so they can leave, treat them well enough so they don't want...

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3 Storytelling Techniques You Can Use to Improve Instagram Engagement

Last updated: 02/20/2020

In 2010, Instagram was launched exclusively for iOS users. Fast forward a decade later, the photo-sharing app has over a billion users. With this massive number of users,...

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How to Get Your First Social Media Management Client - Social Media Explorer

Last updated: 02/18/2020

by Jessica Micmohen | February 15, 2020 Starting a social media agency or consultancy can be exciting, but it’s also intimidating—especially if you’ve never had a client of your...

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7 Tips to Turn Customer Complaints Into Opportunities

Last updated: 02/18/2020

One of many insightful quotesfrom Bill Gates offers powerful advice for business owners: "Your most unhappy customers are your greatest source of learning." Taking steps to...

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The Right and Wrong Ways to Use Vanity Metrics

Last updated: 02/13/2020

Editor’s note: Given that metrics matter to every content marketer, we’ve brought back this article from a couple years ago – everything discussed is still key today. Using...

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Tips To Make Your Webpage More User-Friendly - Social Media Explorer

Last updated: 02/13/2020

by Adam Torkildson | February 10, 2020 Web design rules are very dynamic, and they change every year. Knowing the latest trends will allow you to provide the best quality...

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How to Start Using Screen Recorded Videos on Social Media

Last updated: 02/12/2020

People love visual marketing. In today’s social media-centric world, great visual content can make a huge difference in your marketing campaign. If you’re not doing video yet,...

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How to Write Social Media Guidelines That Help Employees and Protect Your Brand

Last updated: 02/10/2020

Editorial Process and Teams / Social Media / Content strategy for marketers / Examples How to Write Social Media Guidelines That Help Employees and Protect Your Brand More than...

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Social Media Changes in 2020: How to Stay Prepared

Last updated: 02/09/2020

For social marketing professionals, it’s a constant challenge to stay up to date with the latest changes on social media platforms. Your social media strategy is the map that...

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