Social media has become a leading and valuable marketing platform in the last few years. With billions of active social media users, it is now possible to take your marketing message to literally any corner of the earth. Social media marketing and engagement is all the rage these days. Marketers craft engaging social media content each day and share it with the world.
But what is it that makes one piece of content better than others?
With plenty of diverse social media platforms, one needs to craft content that performs exceptionally well on each site.You cannot just hastily write some content and post it on your page.
Here are 7 social media best practices that can help you write better content for social media.
Facebook is different from Twitter, which is different from LinkedIn. You can’t just write one thing and post it on all social media sites. It doesn’t work this way. It is important to optimize your content for each social media site as all these sites have a different audience and different requirements.
For example, Twitter only allows 280 characters, but you can write an entire 1,000-word blog for LinkedIn. Thus, you must know the ideal content length for each platform before you start crafting content. Your content will perform best on social media only when you create optimized content for each platform.
As a marketer, you must be aware of customer personas. It is the first step of any marketing campaign. These customer personas are very important when it comes to your social media content. You must create content for your target audience. Research about your audience and find out which social media platform they use the most. Understand them and find out what they care about the most.
With a deep understanding of your customer personas, you will be able to create effective social media content. It will have a broad reach and will help you improve your bottom line.
A picture is worth a thousand words. We all know the importance of adding pictures to our content. It becomes even more important when you are creating content for your social media audience. Social media users come across hundreds of marketing messages each day. They are more attracted to visual content than written content. Therefore, adding screenshots, stock photos, personal pictures, infographics, etc., can improve your content. Images also make the content more friendly, approachable and shareable.
Social media posts with high-quality images always get more clicks and shares than the ones without images. We have the attention span of a goldfish. Images come in handy because they get the attention of the audience instantly. They are also more likely to remember and retain visual content than written content. Visual assets are considered significant when it comes to social media content and marketing. 80% of marketers use them in their social media marketing, so you should use them too.
When you are creating content for social media, you must write to your audience. Your readers don’t care about who you are or what you do. All they care about is what you are offering them. So, your social media content should be about them and not you.
If you are just offering a list of benefits or features of your product, your readers will not stop and read. On the contrary, if your post talks about how your product will change their life, that’s the ticket.
There are so many social media content types that you can try. Don’t just stick to one. You can try blog posts, articles, infographics, videos, etc. This will help you build a well-rounded content strategy and also keep your audience interested.
Experimenting with different content types also tells you the kind of content your audience likes the most. You can take it as a reference point for the future and craft content accordingly.
As mentioned before, you only have a few seconds to grab the attention of your audience. Your headlines should capture their attention. People usually don’t read an entire social media post. They skim through their feeds so quickly that only tangible, crisp and unique headlines will give you the result that you are looking for.
So, create engaging and concrete headlines so that your readers have something that ignites their interest.
Hastily written and published social media posts never do well. You must spare some time to go through them and make the necessary edits before you post them for your social media audience. You can easily miss out grammar mistakes and typos in social media posts. You must check your posts at least a couple of times before you go ahead and post them.
Read your posts carefully before they go online. Making someone else read it for you is even better. These things might seem minor, but they make a huge impact on how your audience perceives you and your business.
Social media has become one of the major marketing platforms. It has become more critical to learn how to write for social media today than ever before. Use your social media to attract your readers and spread interesting and valuable ideas. It will help you improve your bottom line and give you the results you expected.