Stay on Top of These Social Media Trends for 2020

Last updated: 12-13-2019

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Stay on Top of These Social Media Trends for 2020

Social media has grown tremendously with 2019 trends making their way into our lives and transforming the way we communicate and connect with people.

This entire decade has served as an active catalyst for innovation in this space. At the start of this decade, Facebook was an emerging platform.

Today, it is the biggest social media company in the world.

A platform to share photos with pre-set filters is now one of the most influential social media companies around and is no less than a cultural phenomenon.

We have seen companies like Snapchat innovating their way to success, and new players like Tik Tok that have become the go-to way for millions around the world to have fun.

That's why in this post we've set out to capture some of the hottest social media trends for 2020 for businesses around the world.

Highlighted in this article are some of the best social media tactics and ideas you'll need to know heading into the new year. Staying on top of these social media marketing trends will help you craft a stronger strategy to drive positive business growth.

Two billion users on Facebook, 700 million on Instagram, and 300 million on Twitter. The numbers only keep on increasing.

Just having a presence on social media is no longer enough for brands. Brands now need to take a more proactive stance.

One of the biggest social media trends for 2020 is also what's most likely doesn't look like a trend, but has had increased focus of companies all across the globe. And that trend is innovation in the social media customer service space.

According to Gartner, by 2020, over 90% of companies will be using social media for customer service. The transition happened gradually as customers started reaching out to their favorite brands on social media for quick, real-time support.

With brands safeguarding their reputation on social media, it has now become imperative for brands to respond to customer queries and establish a more direct relationship with them.

Social media customer service is vital to building positive brand reputation as word travels lightning fast when a customer isn't satisfied, or worse. Moreover, social media platforms are now enabling brands with customer service tools.

Many companies are creating dedicated customer service handles on Twitter. As a result, the platform now allows you to show to the world that your account provides customer support.

Managing customer service on social media can be a painful process if not streamlined, but with the right tools (and people), it can be a quick and effective way to resolve complaints and get publicity.

Customers expect quicker customer service on social media due to its fast-paced nature, and not being able to respond quickly is usually worse than the fallout of not being able to resolve the complaint itself.

Social media platforms have recognized this. They are now offering tools to help you natively manage customer service on the platform, apart from the myriad other third-party tools that are available on the market.

Whichever tool you use, it is crucial to be quick and empathetic while catering to an upset customer. As Jay Baer alludes to in his book Hug Your Haters, angry customers are your greatest opportunity to turn someone from a hater into a lover of your brand.

When treated fairly and with respect, it is often those who have had a bad experience who end up becoming your passionate fans. When you go the extra mile to make your wrong a right, people take notice. 

Utilizing user-generated content is one of the most natural ways to garner loyalty and build awareness. Marketers have been using this for quite a while now, just that the rate of adoption has reached breakneck speed (hey Tik Tok! we are looking at you!)

Authenticity is the backbone of user-generated content, and 90% of customers say authenticity is essential while choosing which brand to support. Moreover, customers find user-generated content to be more impactful than influencer marketing, to be precise 9.8x more impactful!

Brands such as Airbnb and Daniel Wellington utilize user-generated content exceptionally well.

Running a marketing campaign that requests users to create content is going to be big in 2020, especially on new and emerging platforms like Tik Tok.

Apart from being free, user-generated content also makes your brand seem more authentic. If so many people are participating, they must really like what your company stands for. This form of social proof is a sure-shot way to break away from the clutter.

Tapping into the urge of customers to create and share content is vital to creating good user-generated content.

If it is not a part of your content mix yet, it should be for 2020! Some industries, such as tourism, naturally align with user-generated content, ergo Airbnb. However, it can extrapolate well to product-based companies too, ergo Daniel Wellington.

User-generated content is like word of mouth marketing; word travels fast and makes a lasting impression.

If you are smart enough to latch onto this trend, you can become a trendsetter yourself. Just remember that being genuine is mandatory if you want to succeed.

Social media communities are usually private groups created by brands for like-minded individuals. Brand enthusiasts can join and share interests in these kinds of groups.

Facebook Groups is an excellent platform to enable such communities where brands gather existing and prospective customers to share experiences, seek solutions to their problems, and thus, brands can engage with them in a meaningful way.

Not only can you use groups to help customers communicate with your brand, but you can also use them to understand your most passionate fans better. This open forum for conversation will allow you to have more insight into your audience.

Armed with this information, you can hone in on your marketing personas and create better products, more effective marketing messages, and highly-personalized campaigns.

Conde Nast launched its "Women Who Travel" Facebook Group for women to share their travel stories and experiences, inserting itself in some of the most enjoyable adventures its prospects and customers have.

Creating a social media community is almost always free and a sure-shot way to bring together some of your brand's staunchest fans. Creating custom-content specific to this group and even testing new products is one of the few ways you can tap into this highly engaged community.

There are many B2B and B2C brands that have massive followings but not a lot to say when it comes to engagement. Creating a community is a good way to humanize your brand and drive engagement.

If you have high levels of engagement with your audience, you most likely already have a social media community, waiting to be made official. For example, did you know Starbucks has a dedicated Pumpkin Spice Latte Twitter account?

Making customer service a way of life is essential to building such communities. Happy customers open doors for other customers.

You also need to be solution-focused if you want more significant results. Being helpful and solving customer problems is one of the surest ways to build loyalty and create a community of any real value.

Just like communities IRL, communities on social media need to be nurtured to be kept alive. Stellar content matched with personalized attention is the way if you want to create and maintain a community of highly engaged users.

LinkedIn is vital for B2B platforms, whereas Twitter, Facebook, and Instagram is vital for B2C brands. But it doesn't stop there. Increasingly other platforms are fighting for a share of the spotlight.

Tik Tok, the app launched by Bytedance in 2017 which absorbed in 2018, lets users create short lip-sync videos to a tune. And the app has taken the social media ecosystem by storm.

Users are increasingly getting fatigued by traditional social media platforms and are looking out for newer experiences. Facebook has seen a drop in younger users over the last two years. Twitter has come down from its all-time high of 2017, in terms of active users.

While Tik Tok is an unlikely target for B2B brands, for B2C, it is a godsend as it is a treasure trove of user-generated content. Moreover, 41% of Tik Tok users are between 16 to 24 years of age.

Tik Tok is also the right platform if your focus is on emerging markets like China and India. Increasingly, brands prefer to advertise on Tik Tok in these markets rather than traditional social media platforms, as marketers see very high levels of engagement.

Tik Tok works well for e-commerce companies as advertisements "appear" as native user-generated content. What also works well is its addictivevideo algorithm, which keeps users hooked and coming back for more.

Similar to Tik Tok, for e-commerce sales, Pinterest is another stellar platform to invest in. Its image-board format plays well with listing products and allowing customers to buy straight away from their feed.

Although Pinterest is not new, it has seen a recent resurgence. It is now actively being used by customers to do product discovery and seek recommendations. Inserting your brand in this part of the customer journey is a guaranteed way to build up those sales.

Moreover, 75% of Pinterest users say they are interested in new products compared to only 55% on other social media platforms. Explains why retailers are experiencing success on Pinterest, while also getting 2x more returnson their ad spend on the platform.

Utilizing these alternative platforms can help you tap into users that are not available on other platforms, as well as help you expand your marketing to different mediums so you can tell a more well-rounded brand story.

With increasing regulations (GDPR and CCPA) and scandals (Cambridge Analytica), social media is now a war zone with tech giants on one end and policy-makers on the other end. The collateral damage is the users whose data is being sold for chump change without their consent, resulting in an overall loss of trust and transparency.

The focus now is shifting from the quantum of content to the quality of content. Instagram is leading the way by removing likes from its platform, reducing the "peer-pressure effect" in the process. The idea is that this move will eventually lead to the creation of more compelling content that isn't bolstered by artificial praise.

No longer will posts be a "like for like" scam but a well-crafted story where users will start taking notice of the photograph and the caption before offering a like.

There is a visible push towards the creation of a community and connection, and a move away from "addictive" practices which form the foundational core of social media. In light of these changes, only those will survive that use storytelling and authenticity as the basic tenets of marketing.

Expect a tightening of norms and more policies put in place in this once Wild Wild West.

Data privacyand security are two such issues that have come to light in the social media industries, which might affect marketers and advertisers alike. An organization that proactivelytakes a stance towards protecting consumer data will become the new bastions of social media, where users will flock towards, gradually carrying ad spend with them.

The impetus now is towards brand storytelling and creating authentic experiences for customers.

Customers are now quick to spot inauthentic and malicious content and spread the word about their bad experiences on the very platforms that created them in the first place. Tread cautiously yet surely as you enter into the social media in 2020.

2019 was a year of experimentation and introspection.

2020 will be a year where most social media technologies will mature and find a place in the mainstream, underpinned by a renewed sense of purpose and assurance.

Alternative platforms such as Tik Tok have opened up new worlds that none knew existed and social media platforms have become mainstream customer service channels. What's surprising in all of this is how fast these changes have come about without anyone noticing.

Nonetheless, what you'll need in 2020 is the ability to be flexible and willing to try out new things. All of this comes with the caveat that social media platforms are now preparing for more regulation.

But that does not mean that social media is going away anytime soon. Instead, these adaptions are a mark that it is now finally coming of age.

Wondering how 2020 will compare to 2019? Here are the top social media trends for 2019:

Facebook increased its user count to 2.27 billion worldwide, and ad inventory on the platform is in higher demand than it has been before.

However, Facebook also invited increased regulatory scrutiny surrounding fake news and data leaks.

YouTube was also caught up in turmoil after they served ads that promoted hateful and extremist content, which resulted in them tightening up their ad policy to help them monitor and prevent harmful ad content.

On the other hand, WeChat has become a behemoth in China. As per Gartner, WeChat conquers 95% of the Chinese market. Even Facebook has taken a page from the WeChat playbook and is aggressively pushing its Messenger app to users.

From a regulatory standpoint, the most significant change was the implementation of GDPR or General Data Protection Regulation which went into effect in May of 2018.

These stringent set of rules around data privacy apply to businesses with customers in the European Union and have penalties of up to 4% of annual revenue if violated. Social media companies are being forced to change their privacy policies to avoid the fines.

On another note, short-form video platforms like Instagram Stories are becoming more popular. Instagram Stories now proudly boasts 250 million users, which is well above Snapchat’s daily user base.

Moreover, brands use Instagram Stories twice as much as Snapchat!

2018 was definitely the year for video to shine as a platform for engagement. Users consumed video content much more than text, and the trend isn’t slowing down. Moreover, as per Cisco video will account for more than 80% of consumer internet traffic in 2019. This includes live streaming as well, which is a core product offering of companies such as Twitch and YouTube Live.

Chatbots still rule the roost as well for conversational AI, especially in instances of customer support. They have been reshaping online experiences for customers, and the good news is that the excitement about their future is on the rise.

The popularity dynamics for search terms “chatbot” in Google trends (worldwide, 02.01.2016–01.03.2018)

This brings us to what’s in store for social media in 2019. Let’s look at the top five social media trends for 2019 that are likely to have the most impact on its usage and future.

There’s a reason why chatbots and intelligent messaging apps have been doing well. People want their questions answered quickly.

Chatbots have come a long way since their inception. Because they're able to function on multiple platforms, chatbots have now matured into respectable virtual assistants. For example, Sephora’s Facebook chatbot can schedule appointments at the store in three simple steps!

In 2019 expect to see voice take over the chatbot interface. With technology like Alexa-enabled microwaves on the rise, the voice will make the chatbot user experience even more seamless and integrated. Using “conversational APIs,” chatbots will be able to accept and process natural language queries and moreover reply in a “human-like” manner. Although companies will still use a human “safety-net” for when chatbots might fail, this is not stopping companies from adopting the technology. An astounding 60% of chatbot implementations in 2019 will not have the aforementioned human “safety-net” and will decidedly go at it solo.

Chatbot personas will further bridge the gap between human and artificial meaning chatbots will communicate more like human beings rather than robots. Chatbot persona design will be the next big thing in mimicking human interactions using chatbots.

Social listening is more than just keeping an ear out for conversations and sentiments about your brand. A good social listening strategy can shift your overall brand positioning and leave your competitors in the dust.

Knowing what people and competitors have to say about you is just one part of the story. Acting on that insight is key to a good social listening strategy.

Social listening gives you actionable insights on how to pivot your advertising strategy to get more user acquisitions, revenue, and impressions.

Today the rules have changed, and social listening is also used for "newsjacking" - the idea to hop on a trend to make timely and topical content.

For example, Wendy’s and Burger King have been having fun at the expense of IHOP after their latest name change to IHOB.

Social content is the new playground for social listening, and 2019 will see increasingly sophisticated tools that can catch underlying trends before they become mainstream.

Engagement is king. Any good marketer knows not to rely on followers but on engagement. Big influencers have millions of followers but are behind micro influencers in terms of engagement and results.

While big influencers can create momentary buzz, building authentic relationships is key to long-lasting customers. And if you want those relationships at a fraction of the cost (big influencers have a starting price of $20K), micro influencers are your answer.

Micro Influencers are people with small to mid-sized followings and high engagement. In 2019, they will help you cost-effectively capture niche audiences by helping you build trust with your audience. Couple this with nano-influencers (people with 1,000-5,000 followers), and you can grow awareness for your brand without overspending.

More than three billion people use social media, and that number is only expected to increase in the coming years.

With the proliferation of social media, the way we share and consume authentic stories is undergoing a drastic change. Case in point: the New York Public library retelling classic tales using Instagram Stories.

There is a reason why Facebook and other social media algorithms are prioritizing user content over other forms. It is important to lend real humans a voice and prioritize user stories over machine-generated content. This leads to not only more user retention but impacts the bottom line as well.

Instagram Stories has changed the way users create and share content on social media and has been one of Instagram’s best features introduced recently.

Bose recently announced (available in 2019) augmented reality glasses use sound instead of sight to overlay digital experiences in the real world. This just goes to show that augmented reality is going to push the boundaries of digital experiences in 2019.

Mobile AR is stealing the show and market by making AR accessible to billions of users at once. This has been driven by Apple’s ARCore and Google’s ARCore, giving brands immediate access to tools that help create immersive AR experiences. In 2019, AR/VR experiences are going to transition from the face and brand filters and animoji to creatively stunning real and immersive worlds using location-based VR.

Location-based VR is a social VR experience where you can invite friends to a retail location and, with motion sensors and haptic suits, experience digital worlds as a group.

Taco Bell introduced their new Doritos Taco shell with an AR feature on each box. Customers could scan the box with the Taco Bell app and get live social content around the product, building a sense of community of people who used AR to interact with the product.

Hyperreality extended reality or mixed reality. Whatever you call it, there’s no denying that AR & VR technology has come of age and quite possibly will give stiff competition to your next best form of entertainment.

As exciting as social media has become over the years it is important to remember that only technology changes not human beings. We still have the same motives, desires, and preferences as we did thousands of years ago, just that now they are expressed differently through technologies such as social media.

In 2019, find opportunities to connect with your audience at a human-level while keeping in mind that social media is always evolving. 

Wondering how 2019 compared to 2018? Here are the top social media trends for 2018:

Social media is one of the most important tools connecting humans and their ideas. What began as a trend has now become a comprehensive communication tool that can foster revolutions and even facilitate galactic communications.

In the last few years, newer innovations and technological reforms have facilitated a steady growth in the overall digital population across the globe. This growth is also reflected in the overall increase in social media usage.

By 2017, 81% of the U.S. population had a social media profile, representing a 5% growth from the previous year. Today, a majority of Americans use platforms like Facebook and YouTube - spending hours every day creating and consuming content.

Social media stat you should know: 60% of the 3.7 billion people active on social media are accessing it through their smartphones.

Consequently, marketers have flocked to social media because of endless opportunities to build a stronger brand. In fact, almost 35% of the total advertising spend is allocated to digital advertisers.

Digital advertising spend as part of overall ad spend

With even more commitment to social media advertising in 2018.

The rapid growth of social media has been fueled by trends that have spiked its usage and brought innovation. This has been done through updates to the platform/app or just figuring out new ways to use the platform itself.

If you want to stay relevant, it becomes critical to keep up with the rapid pace of innovation and identify social media trends in their infancy or before they reach critical mass.

Here are the top 8 social media trends you need to keep an eye out for.

Microsoft Holo Lens and Google Glass are proof that big brands are taking AR seriously. Although Google Glass bombed in the market, it helped Google learn a lot about AR, which it has now implemented in its Android OS.

Snapchat popularly uses AR in its face-filters and monetizes it by allowing brands to make custom face-filters.

On the other hand, Facebook recently released AR studio – a platform with the objective to “empower creators to connect art with data to bring augmented reality into everyday life through the Facebook camera.”

Here’s what Facebook hinted at with its plan for Augmented Reality:

“One of our goals with AR Studio is to put the power of augmented reality in the hands of all creators. Over the last few months, we've expanded the AR Studio toolset for even more creators to build and share AR experiences with the Facebook community.

As part of AR Studio's expanded availability, in the coming days, we will also enable world effect technology within AR Studio. Creators will soon be able to develop 3D digital objects for people to place onto surfaces and interact within their physical space.”

Augmented reality is new, and 2018 will be a landmark year for the technology as platforms build on it for enhanced social media experiences. Expect Augmented Reality to drive further innovation in social media.

The rise of real-time messaging has led to a tectonic shift in the way customers connect with brands.

Chatbots have helped intelligently automate conversations with hundreds of customers in real-time. Facebook Messenger went from 33,000 to 100,000 chatbots in under a year. The adoption paves the path to increased use of chatbots in 2018. Today, thousands of Facebook pages have bots enabled that drive conversations, recommend products, or solve customer queries.

iMessage, WeChat, Slack, and Viber have also deployed chatbots. Similarly, other messaging apps are in tow to bring chatbots to their platforms.

However, the rapid proliferation of chatbots does not mean that customers are ready to give up on human interactions altogether, just that when chatbots are used well they can help companies save money (up to $8 billion!) and enhance customer experiences.

Instagram has come a long way from its launch eight years ago. Starting as a photo-sharing app, it has matured into a social media behemoth. In fact, it is the most preferred social media network for U.S. teens, next to Snapchat.

Plus, when it comes to recognizing Instagram’s potential, brands aren’t far behind. Today, advertisers appreciate the opportunity, and it reflects in the increased spends on the platform. Instagram’s net mobile ad revenue has grown significantly over the years. In 2017, it made up 10.6% of Facebook’s total ad revenue.

Today, Instagram has kept its platform attractive to advertisers and customers with its many features, most important being Instagram Stories. We recommend that your business explore Instagram story as a storytelling and advertising format. The real winners in 2018 will be the ones who realize the immense opportunity that comes with utilizing the Stories feature.

Stories give you a way to beat the “algorithm” and give you prime real estate on one of the hottest features of Instagram.

Instagram Stories Highlights is also a great way to create a showcase for your brand, right on your Instagram homepage. This helps drive traffic and engagement to topics you care about as a business.

And Instagram isn’t stopping there. From being one of the pioneers in social commerce with their “shopping tags,” Instagram is set to up-end the retail industry! Brands and users have been frustrated due to the lack of clickable links in posts, so shopping tags offer a seamless and integrated way for brands to monetize their posts and for customers to make purchases with fewer steps.

In 2018, Instagram will continue growing and help both users and business spend more time on social media.

A picture is worth a thousand words; a video even more. YouTube as the 2nd largest social media platform regarding active users. Social media platforms are increasingly adapting their platforms towards video consumption.

Facebook has declared that video is king and is actively changing its news feed to promote video content. Facebook also launched “Facebook Watch” in August 2017.

“Facebook Watch offers personalized recommendations for videos to watch, as well as categorized content bundles depending on factors such as popularity and social media engagement. Facebook wants both short-form and long-form entertainment on its platform and has reported a total budget of $1 billion for content through 2018. Facebook monetizes videos through mid-roll advertising breaks, and plans to test pre-roll advertising in 2018.” Source: Facebook Watch - Wikipedia

Instagram is promoting user-generated video content with its Instagram Stories feature.

Increased and cheaper bandwidth, better cameras on smartphones, and a strong social media push are only preparing video content to overpower the media consumption.

Now brands aren’t shying away from taking a social-first video marketing approach. In 2017 marketers spent 2x as much on online video than on TV ads. From a long-term perspective, videos are here to stay. The industry is already standardizing long-form digital video content for advertisers.

B2B companies are also utilizing social networks to launch a video-first strategy, with LinkedIn leading the way with the launch of videos in 2017. Most advertisers are waiting for LinkedIn to open up their videos feature to them. But this is not stopping influencers from reaching out to their professional connections using LinkedIn video.

In 2018, videos will continue to receive high amounts of traffic and engagement. No matter what size your business is, your overall growth plan should have video as part of your social media strategy.

Influencer marketing is nothing new to social media. It has been one of the most effective - albeit expensive if not done correctly - ways to get attention and endorsement for your product from someone who shares your target audience.

What’s surprising though is non-celebrity influencers are more likely to drive in-store purchases than celebrities, who drive only 3% purchases.

As follower numbers increase, engagement decreases. Keeping this in mind, marketers have started using a much more targeted approach towards their endorsement strategy.

Micro-influencers have followers who are more engaged (up to 22% more) with the content they produce, and they tend to cost much less than running an influencer campaign with a celebrity (6.7x more cost-effective).

In 2018, brands will need to build authentic relationships with micro-influencers who are invested in the brand rather than treating influencer campaigns as one-off transactions. This will help to not only create “two-way” mutually beneficial relationships but also generate more organic endorsements of the product.

Live video is now having its time in the spotlight. Facebook says that engagement on live videos is over 3x higher than on recorded videos and over 50% of marketers plan to use live videos this year.

Here are a few statistics proving the popularity of live video:

Live videos offer an unmatched level of engagement, excitement, and immediacy that recorded videos, traditional social media posts or even live TV can't provide.

According to research by Yahoo, ads work more effectively when used in live content, driving more positive engagement.

Moreover, with online live-video, multiple users can interact and enjoy the live-stream together, creating a community of viewers that are sharing and driving conversations on social media.

Brands such as Tesla, Dunkin Donuts and Airbnb are already using live video as an effective tool for brand building. With algorithms playing against most of a platform’s organic reach, Live video consumption will help brands stand out in 2018.

Change in digital advertising spending worldwide from 2016 to 2018, by format.

TV has traditionally been the advertisers medium of choice ever since the advent of television. With the growth of social media and the varied options available to advertisers with advanced analytics, advertisers are increasingly jumping ship.

According to some analysts, 2018 will be the year of digital media, in that digital ad spend will overtake offline media and marketing expenditure for the first time. With the continued decline of TV viewership, mail, magazines and newspapers, this only makes sense.

Fun stat: Within digital advertising, mobile will rule the roost. Mobile advertising is expected to account for 75% of all digital ad spend.

Social media advertising helps brands get closer to their customer base with highly targeted ads. Moreover, the adoption has increased because social media ads are easier to measure and you can attribute sales and purchases to the point where you know which text drove more clicks in the first place.

In a recent report by Adobe, 42% of Millennials, and half of Generation Z identified social media as the most relevant channel–increasing your advertising relevancy. Compare this with a generation of TV viewers, who report that ad relevancy has declined.

In 2018, brands will develop a more focused social media strategy for paid advertising. Platforms like Facebook, Twitter, LinkedIn, and Snapchat regularly bring in new technology and ad products that can help a business reach the right people at the right time.

This innovation led approach towards paid advertising will continue in 2018.

Social e-commerce is the ability to make a third-party purchase via a native social media experience.

This helps you to ease the customers buying process by reducing the number of steps required to complete the purchase and seamlessly integrated product discovery with product purchase on the social media platform itself.

Facebook, Twitter, and Pinterest dominate the social e-commerce space with Instagram slowly gaining traction with the launch of their “shopping tags” feature we discussed earlier.

Social e-commerce is expected to take off in 2018 in a big way and here are the top 4 social e-commerce trends you need to pay attention to:

Visual formats naturally work well for online purchases. Build a brand on Instagram that is not only authentic but also relatable to your core audience. Strive not just for numbers, but also engagement, as this will help with word of mouth marketing.

MVMT is one of the few digital native brands that has built its Instagram brand from the ground up.

Although they have fewer followers, those followers are highly engaged and better prepared to make a purchase. Micro-influencers usually have a community of like-minded people following them which helps spread the word about your product quickly.

Pinterest makes everything collectible, pinnable, and buyable. 87% of visitors make a purchase after seeing something they like. Pinterest’s amazing visual product discovery capabilities only adds to the platform's social e-commerce potential.

Built for product discovery, Pinterest users conduct 2 billion searches every month to find things to buy. And Pinterest is monetizing its search to make the purchase decision even easier.

Using customer content in your Facebook ads not only makes them more relatable but your ads also don’t stick out like an eyesore with their sponsored post tag. Customers then become more receptive and more likely to purchase the product.

Blenders, an eyewear company, saw 2x the click-through rate and a 38% drop in cost per acquisition when they started using customer reviews in their ads. Although Facebook is the most used digital advertising platform, it is yet to be fully leveraged for its social e-commerce capabilities.

Creating content that resonates with your audience and, if possible, using customer-created content itself is an excellent way to, not only gain loyal followers but also drive purchases.

Social media trends in 2018 will redefine the way businesses build their strategy to get more ROI, develop more awareness, and drive more conversations on social media.

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