Attention, B2B marketers. By now you’ve hopefully settled into the new year—and the new decade. Phew. So, let’s take a step back and look at the most popular B2B marketing stories so far this year. Below you’ll find tips about email marketing, optimizing mid-funnel content and the trends CMOs are prioritizing most.
1. INFOGRAPHIC: Five Insights from the 2020 Chief Marketer B2B Marketing Outlook
Our annual B2B Marketing Outlook survey results—including a handy infographic—is one of our most read B2B marketing stories this year. It looks at insights on topics that are important to B2B marketing success, including the channels most used by marketers to generate ROI, the greatest challenges to social media marketing and the types of content most effective for moving prospects through the sales funnel.
To shed light on how modern marketing chiefs prioritize the range of tasks they’re charged with today, and how marketing trends in 2020 are influencing their roles, we spoke with CMOs, from Visa, Personal Capital, Zoom and boutique fitness brand AKT.
Each interaction a consumer has with your brand has the ability to influence—and perhaps determine—customer acquisition. We spoke with Des Cahill, CMO of Oracle’s global customer experience business, about how CX is evolving, trends to look out for in 2020 and how AI and data management will influence the customer journey this year and beyond.
4. How to Effectively Use Marketing Content in the Mid-Funnel
Reliance on the start of the customer journey and the all-important end without considering the mid-funnel may decrease conversions. Indeed, what goes on between the intrigue and conversion stages can make or break a company. We look at how to use content more effectively in the mid-funnel.
5. Five Ways to Make Email Marketing More Effective
If you depend on email to generate leads and drive revenue, it’s critical to understand how the email marketing environment has evolved and how to maximize email engagement. Consider these five tips going forward.