When it comes to your social media presence or strategy, it’s no longer a question of if but how we can execute a meaningful and engaging approach, without making it too personal or robotic, which often tends to fail to stand out.
The Do’s on Social Media Marketing are; • Take time to comment or interact with your customers to show that you’re interested in their views. You should always be tailored to your customer base. • Always pay attention to your analytics to find out times when your followers are most active. 3. Use multiple media types. • Media such as Infographics and videos have a tendency to be more sharable and appealing. Try to incorporate them. 4. Choose suitable social media platforms. • When it comes to search engine optimization (SEO), Google+ and YouTube are the best. Facebook, Twitter, Instagram and Pintrest are best for driving traffic or customer engagement. 5. Provide great customer service. • Customers who are well satisfied with your customer service are more likely to come back and even establish a loyalty to your brand.
The Don’ts on Social Media Marketing are; 1. Don’t ignore your audience. • Refusing to answer questions in comments or deleting them is a big marketing fail. • If you cannot commit to utilizing and maintaining a platform’s page or account on a regular basis in a way that clearly represents your brand, then there’s no use of having it. 3. Don’t post too much. • By posting too much chances are, you will overwhelm or annoy people, and this may result to; ✔Loosing your followers. ✔Posts getting lost and people won’t see the content that could be really valuable to them. 4. Don’t ignore your strategy on different platforms. • If your strategy for Twitter, Facebook and Instagram are exactly the same, you may want to reconsider your plan. 5. Don’t connect with everyone. • Don’t follow everyone just because they follow you. The people you associate with must represent your brand in a good way to your customers.
I hope the do’s and don’ts have helped you realize a way to improve your social media marketing. Thank you for reading them.