Just like any other marketing strategy, any social media marketing should be done with a focus on achieving your ultimate business goals. In other words, every like, comment, or post should make up a part of your marketing plan. While achieving the perfect outcome could take some time, creating a plan that you establish and monitor over time is a great way to stay on top of your business.
Here, we’re going to look at some of the first steps involved in developing a successful social media marketing plan.
Any successful plan in marketing begins with a careful consideration of your goals. Clear objectives will help you to start your journey on the right path, understand where you’re headed, and make any crucial changes along the way. Without goals in place, you wouldn’t be able to determine whether you’re achieving your desired results or receiving a return on your investment.
Remember, when setting your goals, try to go beyond the basics of things like monitoring comments and likes. You should be adopting innovative tools for social media that help you to create a focused and effective marketing plan. Your social media plans need to be SMART: specific, measurable, achievable, relevant, and timely.
If you’re not creating a social media marketing plan from scratch, then you might need to go back and do an audit on your current presence to better understand how your system is working. This will help you to determine which of your social media sites your target customers are frequently visiting, and the presence that your competitors have achieved on those sites. Once the audit is complete, you should have a clearer picture of the best sites to target.
Finally, you can begin forecasting the steps that you need to take to improve your online presence by looking at the networks that cater best to your business goals and objectives. If you don’t have profiles on some of the primary social media sites, you might need to establish them there, or you may need to change the frequency at which you engage with your audience.
A social media manager can help you pinpoint the areas of your strategy that need work and hone in on the places that have the most potential for success.
Want to learn more about social media strategies? Complete an application for your $97 audit and consultation, or find out more about the tools used by a social media manager to create and implement your social media strategy.