by Morgan Brown | November 16, 2019
Instagram is a place with more than one billion monthly users, so it’s a place where you want your business to have an active and engaged presence.
This means taking the time to grow your following and build community. To get the followers rolling, you can buy instant delivery Instagram followers , but that’s not enough. You must also build engagement with comments and likes, too.
One of the ways you can do this is by participating in an Instagram Pod . These are exclusive, invite-only groups of users, brands, or businesses that have a similar following.
Members of the pod work together to like and comment on posts shared by users in the pod – so everyone helps everyone else out. The problem with this is not only are these pods not exactly easy to find, but because they’re invite-only it can take a while to find one that you’re actually able to participate in.
So what do you do in this case? Start your on Instagram Pod. Here’s how.
1. Choose a Small Group of Like-Minded Instagram Users
To build an active and helpful pod, you must choose Instagrammers who post creatively, post consistently, post about the same topics as you do, and have a similar follower count as you do. For best results, you should keep the pod fairly small, with no more than 15 users.
Because you may want to allow pod members to be able to invite people they know, leave a little room for growth and send invitations to five to eight people.
If you find that they don’t respond, or aren’t interested in the offer, you can go back to the drawing board and find more to invite.
2. Send a Direct Message to the Instagrammers You Want to Invite
Once you’ve chosen who you want to invite, send them a direct message. If you’re a little lost on what to say, you can use this template:
I’m looking for a talented group of like-minded entrepreneurs to help and support one another on Instagram. We can fight back against Instagram’s popularity-based algorithm through organized and dedicated engagement via an Instagram Pod.
I believe that your creative content and similar audience are a perfect fit for the Pod. I’m inviting you and [X] others to participate. You could also invite a few people you believe would be a good fit to help us out, if you wish.
Would you be interested in joining our group of creatives? Let me know.
I look forward to hearing from you!
3. Create a Group and Name Your Pod
Whatever name you choose, make it something related to your niche, and something that will excite the group about supporting each other.
4. Send a Welcome Message
Once you’ve named the group and gotten enough response from the people you’ve invited, you’ll want to send a welcome message, which can be done as another direct message.
Many people manage their pods with direct messages inside Instagram, but others prefer to keep the pod activity off on Instagram and use another service like Skype or Telegram to handle the pod.
Whatever you choose, you should send a welcome message that welcomes everyone, thanks them for their participation, and establishes group rules. You can use this template as inspiration for your message, tailoring to your pod as needed.
I want to welcome you to the [TITLE] Instagram Pod!
I want you to think of the Pod as a collective group of badass engagement boosters who want to help you succeed.
How the Pod is going to work:
We will use this group to notify one another when we upload a post to Instagram (for maximum engagement, we should notify each other right away after a post).
Everyone must like and comment on each member’s post shortly after the member has notified us.