Navigating the social media realm and staying on top of latest trends has become a game every content creator has to play to thrive.
YouTubers must juggle multiple challenges, such as pleasing the algorithm and adhering to platform regulations, to grow their channels. The evolving landscape requires creators to adjust their sails as the wind changes direction.
One strategy that creators can’t afford to ignore is the omnichannel marketing technique. This entails using multiple channels to improve your target audience’s experience and drive more traffic to your YouTube channel.
Many people have a stable YouTube channel. They provide their viewers with valuable content and, in return, earn money from advertising. That’s why it makes sense for creators to start incorporating omnichannel techniques to get more people to watch their videos.
The problem with most YouTube channels is that some of their videos blow up and get millions of views while others have views in a few thousands. If that’s how your content performs, then it is not a sustainable source of income.
Using an omnichannel technique, you will manage to get a consistent amount of views on your videos and the number of views will increase over time.
Below, I’ve listed six omnichannel techniques that you can use for your YouTube channel to maximize exposure and get more views on each of your videos.
If you take a look at some of the most successful YouTubers, you’ll notice that they’ve built an enduring social community around their channel where fans get to interact with them and other community members, too.
Having a community of loyal followers is very important because it’ll act as an idea generator that you can use for your videos in the future. Another advantage is that you’ll get to engage with your audience and it becomes easier to figure out what kind of content resonates with them.
Another thing to note is that community members play a major role in spreading your content within their social circles. This allows your fanbase to grow rapidly.
Let’s have a look at some YouTubers and their communities.
The king of YouTube, Felix Arvid Ulf Kjellberg (Channel name: Pewdiepie), has a Reddit submission community and almost all of his content is fan-generated. He makes his daily videos reviewing memes from Reddit submissions.
Another great example of a creator who’s great at community building is Adam Preiser (Channel name: WPCrafter.com WordPress For Non-Techies). He posts content about WordPress websites.
Apart from having amazing content, he also has a Facebook group where he interacts with his followers and asks for video ideas.
Picking up on trends is a great way to get more exposure; grow your audience, and retain your present fan base. When something is happening in your niche, your fan base will expect you to make a video because they want to hear your opinion on the matter.
Staying on trend usually strengthens your bond with your audience, but before making such videos you need to have thorough knowledge of the subject so you don’t end up saying something you’ll regret later.
Marques Brownlee has one of the biggest channels on YouTube for tech reviews; therefore, when the new Mac Pro made its debut, people expected Brownlee to make a review video. And that’s exactly what he did. He was the first creator to review the Mac Pro and got a lot of exposure as a result.
Social media offers massive potential for YouTube creators to elevate their brand and drive traffic organically. You can start by creating a page and then attract the right type of people with targeted ads.
One thing that is common among most famous YouTubers is that they all have an active presence on a few select social media channels. Follow suit and try to focus your attention on platforms where your audience is most accessible. You can also test different social networks and pick the one that gets you the most engagement.
Let’s take a look at some YouTubers and their social media statistics:
Pewdiepie: Pewdiepie is active on all major social media channels and has a massive following on each. This investment is crucial because he usually makes videos reviewing comments from his followers. He also promotes his own merch like Tsuki on his socials.
Dude Perfect: This group of guys makes epic and daring videos on YouTube. Scores of people discover their videos through other social platforms and then follow them on YouTube (including me). This is what their following looks like right now.
Note that this data is accurate at the time of publishing.
Reddit is a very popular social media channel for YouTubers. Many use it to interact with their fans and run new competitions among their followers. It is also a good platform to share your videos and get feedback. If you are a new YouTuber, you will have to be careful because Reddit is also known to punish self-promoters.
Here’s a video from h3h3productions where Ethan reacts to people roasting his picture on Reddit. The video got 7.6 million views and is one of his most popular uploads.
Vlogging is a low hanging fruit for many YouTubers, but you will have to produce high-quality content to get people interested.
This vlog by Sienna Santer got a lot of exposure. If you scroll through her channel, you will see that most of her videos get up to 100K views but this particular vlog got a whopping 6.3 million views.
Through word of mouth you get the most loyal subscribers because when a friend, relative or coworker tells someone about a cool YouTube channel or an interesting video, people are more inclined to check it out.
Word of mouth can be achieved by providing your subscribers with valuable and enjoyable content. Often, when people enjoy good quality content, they recommend it to their friends.
With great content, you may also attract the attention of more established YouTubers who will give you a shoutout on their channel. This will help you get new subscribers.
In this video, Pewdiepie gives a shoutout to Jacksepticeye. Jack is a popular YouTuber himself. When creators collaborate with each other on their channels, like these two often do, it helps both parties grow their audience and diversify their content.
YouTubers who understand social media and their target audience have managed to build reputable channels that provide a steady stream of income for them. With some effort, you can build a successful channel too.
Consistency and high-value content are the key factors that will determine your channel’s success. Make it a priority to engage with your subscribers and award them with features and shoutouts.
If you create a sense of community using omnichannel techniques, your fans will remain loyal and happily follow you on your journey.
Guest author:Osama Khabab is the founder and CEO of MotionCue. A modern-day video production agency based in New York that specializes in the creation of animated and live filming videos that are geared to drive awareness and inspire action. Connect on LinkedIn and Facebook.